# Google says it now has 350 million paid subscriptions across its services.

*business · news · 2026-04-29 · TechCrunch*

## Key points

- Google reached 350 million paid subscriptions, up 25 million from the previous quarter.
- Gemini's enterprise paid monthly active users grew 40% quarter-over-quarter, but exact numbers were undisclosed.
- YouTube ad revenue was $9.88 billion, missing Wall Street's expected $9.99 billion.
- There is an accelerating shift from ad-supported YouTube viewing to paid YouTube Premium subscriptions.
- Alphabet's overall quarterly revenue hit $109.9 billion, with cloud revenue surpassing $20 billion.

**Companies:** Alphabet
**Countries:** United States

[Read the full story on TechCrunch](https://techcrunch.com/2026/04/29/google-gains-25m-subscriptions-in-q1-driven-by-youtube-and-google-one/)

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