# AJ Dybantsa has been a Nike partner for over two years.

*business · news · 2026-04-30 · Essentially Sports*

## Key points

- AJ Dybantsa has upgraded from a Nike NIL deal to a professional multi-year contract.
- Nike unveiled a new personal logo for Dybantsa, prominently incorporating his 'A' and 'J' initials.
- The new logo has received widespread online criticism for its abstract design and lack of clarity.
- Nike plans to make Dybantsa's logo a cornerstone on footwear and apparel as part of the partnership.

**Companies:** Nike
**Countries:** United States

[Read the full story on Essentially Sports](https://www.essentiallysports.com/ncaa-college-basketball-news-might-make-him-reconsider-brands-nike-draws-criticism-for-what-it-did-around-aj-dybantsa/)

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