business / news / / 9to5Mac
Strong demand for the iPhone 17 helped Apple take the top spot in the market for the first time in a first quarter.
Apple led global smartphone shipments in Q1 2026 for the first time in a first quarter.
KEY POINTS
- Apple's iPhone 17 demand and trade-in programs drove 5% YoY growth despite market decline.
- Ongoing DRAM and NAND shortages caused most OEMs to reduce shipments and raise consumer prices.
- Google and Nothing had the highest YoY growth rates at 14% and 25%, but remained outside the top five.
- Counterpoint predicts the memory shortage may persist until late 2027, impacting OEM strategies.
COMPANIES
Summarized by Newsio from 9to5Mac. How we summarize →