# Strong demand for the iPhone 17 helped Apple take the top spot in the market for the first time in a first quarter.

*business · news · 2026-04-10 · 9to5Mac*

## Key points

- Apple led global smartphone shipments in Q1 2026 for the first time in a first quarter.
- Apple's iPhone 17 demand and trade-in programs drove 5% YoY growth despite market decline.
- Ongoing DRAM and NAND shortages caused most OEMs to reduce shipments and raise consumer prices.
- Google and Nothing had the highest YoY growth rates at 14% and 25%, but remained outside the top five.
- Counterpoint predicts the memory shortage may persist until late 2027, impacting OEM strategies.

**Companies:** Apple, Samsung, Xiaomi, OPPO, vivo, Google, Nothing
**Countries:** China, India, Japan, United States, South Korea

[Read the full story on 9to5Mac](https://9to5mac.com/2026/04/10/report-apple-tops-global-smartphone-market-for-first-time-in-q1-as-overall-shipments-drop/)

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