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Meghan Markle filed a trademark for her As Ever lifestyle brand in Australia.
Meghan Markle filed an As Ever trademark in Australia ahead of her visit with Prince Harry.
KEY POINTS
- Netflix has pulled back as an investor, slowing As Ever's domestic growth and product launches.
- Excess As Ever products were reportedly given away to Netflix employees due to overstock.
- The Australian expansion is seen as a strategic necessity amid underperformance in the US market.
- If As Ever fails in Australia, it could signal deeper issues with the brand's business model.
COMPANIES
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