# Meghan Markle filed a trademark for her As Ever lifestyle brand in Australia.

*business · news · 2026-04-07 · Page Six*

## Key points

- Meghan Markle filed an As Ever trademark in Australia ahead of her visit with Prince Harry.
- Netflix has pulled back as an investor, slowing As Ever's domestic growth and product launches.
- Excess As Ever products were reportedly given away to Netflix employees due to overstock.
- The Australian expansion is seen as a strategic necessity amid underperformance in the US market.
- If As Ever fails in Australia, it could signal deeper issues with the brand's business model.

**Countries:** Australia, United States

[Read the full story on Page Six](https://pagesix.com/2026/04/07/royal-family/why-meghan-markles-deliberate-business-move-raises-questions-about-future-of-brand-after-netflix-fallout/)

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