business / news / / The Economic Times
InMobi, a Softbank-backed firm, has acquired MobileAction.
InMobi has acquired MobileAction to bolster its offerings in the iOS advertising ecosystem.
KEY POINTS
- MobileAction, known for AI-driven app analytics, will continue operating as a dedicated platform within InMobi.
- The acquisition enables InMobi to pair its Glance offering with MobileAction's app marketing technology.
- InMobi plans significant investment in MobileAction’s product innovation and global marketing, especially in the US, APAC, and MENA.
COMPANIES
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