# InMobi, a Softbank-backed firm, has acquired MobileAction.

*business · news · 2026-05-07 · The Economic Times*

## Key points

- InMobi has acquired MobileAction to bolster its offerings in the iOS advertising ecosystem.
- MobileAction, known for AI-driven app analytics, will continue operating as a dedicated platform within InMobi.
- The acquisition enables InMobi to pair its Glance offering with MobileAction's app marketing technology.
- InMobi plans significant investment in MobileAction’s product innovation and global marketing, especially in the US, APAC, and MENA.

**Companies:** InMobi, MobileAction
**Countries:** United States, Turkey, India

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/tech/startups/inmobi-acquires-ai-platform-mobileaction-to-drive-growth-in-ios-ecosystem/articleshow/130902157.cms)

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