# Meta is developing a personalised AI assistant for its users.

*genai · news · 2026-05-06 · The Economic Times*

## Key points

- Meta is developing a personalized AI assistant powered by its new Muse Spark AI model.
- Meta is training an internal AI agent called Hatch, inspired by OpenClaw, with internal testing by June.
- The new AI assistant aims to automate everyday tasks by connecting multiple hardware and software tools.
- Meta plans to launch an agentic shopping tool on Instagram before the fourth quarter of this year.

**Companies:** Meta, OpenAI
**Countries:** United States

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/tech/artificial-intelligence/meta-plans-advanced-agentic-ai-assistant-for-users-report/articleshow/130841837.cms)

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