# Goldman Sachs upgraded Williams-Sonoma to buy from neutral.

*business · news · 2026-04-13 · CNBC*

## Key points

- Goldman Sachs upgraded Williams-Sonoma to buy and raised its price target to $218.
- Williams-Sonoma plans to open 20 new stores in 2026, the most in a decade.
- The company will relaunch Dormify, targeting college students, to potentially boost earnings.
- Goldman's bullish stance contrasts with the majority of analysts, who rate the stock as hold.

**Companies:** Goldman Sachs, Williams-Sonoma
**Countries:** United States

[Read the full story on CNBC](https://www.cnbc.com/2026/04/13/buy-this-specialty-retail-stock-that-is-trading-14percent-off-its-record-high-goldman-sachs-says-.html)

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