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Asda is the cheapest supermarket for big brands, according to Which.
Which analysis found Asda is the cheapest UK supermarket for branded goods in March 2026.
KEY POINTS
- Asda's branded basket cost £813.16, undercutting Tesco Clubcard and Sainsbury's Nectar prices.
- Shoppers without loyalty cards at Tesco or Sainsbury's pay up to 15% more than at Asda.
- Aldi and Lidl were excluded from the comparison due to insufficient branded product ranges.
- Which clarified their 241-product sample was selected for robust price comparisons, not typical shopping baskets.
COMPANIES
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