# Asda is the cheapest supermarket for big brands, according to Which.

*business · news · 2026-04-28 · Metro.co.uk*

## Key points

- Which analysis found Asda is the cheapest UK supermarket for branded goods in March 2026.
- Asda's branded basket cost £813.16, undercutting Tesco Clubcard and Sainsbury's Nectar prices.
- Shoppers without loyalty cards at Tesco or Sainsbury's pay up to 15% more than at Asda.
- Aldi and Lidl were excluded from the comparison due to insufficient branded product ranges.
- Which clarified their 241-product sample was selected for robust price comparisons, not typical shopping baskets.

**Companies:** Asda, Tesco, Sainsbury's, Morrisons, Ocado, Waitrose
**Countries:** United Kingdom

[Read the full story on Metro.co.uk](https://metro.co.uk/2026/04/28/uks-cheapest-supermarket-big-branded-items-like-heinz-cadbury-28149309/)

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