# SoftBank creates new company building ‘physical AI’ It wants to make an AI model that can autonomously control machines and robots by 2030.

*robotics · news · 2026-04-13 · The Verge*

## Key points

- SoftBank has launched a new company focused on developing 'physical AI' for machine control.
- The initiative aims to create an AI model that can autonomously control robots by 2030.
- Major Japanese firms including Sony, Honda, and Nippon Steel are supporting the project.
- This effort reflects Japan's emphasis on building sovereign AI capabilities to compete globally.

**Companies:** Sony, SoftBank, Honda, Nippon Steel
**Countries:** Japan

[Read the full story on The Verge](https://www.theverge.com/ai-artificial-intelligence/910879/softbank-creates-new-company-building-physical-ai)

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