# Lee Won-jin will succeed Yong Seok-woo, who after stepping down from the current role will serve as an adviser.

*business · news · 2026-05-04 · Times of India*

## Key points

- Samsung appointed Lee Won-jin as head of its Visual Display Business, replacing Yong Seok-woo.
- Samsung is considering discontinuing sales of TVs and home appliances in China this year.
- Chinese rivals like TCL have improved TV quality and formed partnerships pressuring Samsung.
- Foreign brands accounted for fewer than 1 million of 32.89 million TVs shipped in China in 2025.
- A final decision on exiting China could be made by Samsung as soon as April.

**Companies:** Samsung Electronics, TCL Electronics, Sony
**Countries:** South Korea, China, Japan

[Read the full story on Times of India](https://timesofindia.indiatimes.com/technology/tech-news/samsung-appoints-lee-won-jin-to-lead-tv-unit-as-market-competition-heats-up/articleshow/130755075.cms)

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