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McDonald’s (MCD) may be making a small change that could have a bigger impact on its U.S. business.
McDonald's will add energy drinks and specialty sodas to its U.S. menu starting next month.
KEY POINTS
- The energy drink range, including a Red Bull-based beverage, will launch in August.
- New drinks will be priced below competitors like Starbucks, Dutch Bros, and Sonic.
- Franchisees have invested in new equipment to efficiently prepare these high-margin beverages.
- This beverage expansion targets the $100 billion global drink market for higher sales and margins.
COMPANIES
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