# HLB has announced a landmark strategic partnership with Tencent Music Entertainment Group ("TME") platforms, JOOX and QQ Music, to present the AsiaTop Music Festival 2026.

*fintech · news · 2026-04-23 · The Tribune*

## Key points

- Hong Leong Bank has partnered with Tencent Music's JOOX and QQ Music for AsiaTop Music Festival 2026.
- The festival will feature 16 top K-pop, regional, and Malaysian artists at Sepang International Circuit.
- HLB cardholders get 2-day presale ticket access before general sales open on 6 May 2026.
- This marks the largest K-pop music experience ever hosted in the ASEAN region.

**Companies:** Tencent Music Entertainment Group, Hong Leong Bank
**Countries:** Malaysia

[Read the full story on The Tribune](https://www.tribuneindia.com/news/business/hong-leong-bank-sets-the-stage-for-malaysias-largest-music-festival-partners-with-joox-and-qq-music-for-asiatop-music-festival-2026/)

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