business / news / / The Financial Express
Coca-Cola in India focused on driving affordability and linking its brands to key consumer moments.
Coca-Cola's price-mix in India declined by six percentage points this quarter.
KEY POINTS
- Coca-Cola expanded Sprite's reach in rural India with local language content.
- Thums Up was associated with the T20 Cricket World Cup to target key consumer moments.
- Coca-Cola continued expanding ultra-lightweight bottle use to support volume growth in India.
- The company lacks an overall revenue growth management architecture in India.
COMPANIES
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