# Coca-Cola in India focused on driving affordability and linking its brands to key consumer moments.

*business · news · 2026-04-28 · The Financial Express*

## Key points

- Coca-Cola's price-mix in India declined by six percentage points this quarter.
- Coca-Cola expanded Sprite's reach in rural India with local language content.
- Thums Up was associated with the T20 Cricket World Cup to target key consumer moments.
- Coca-Cola continued expanding ultra-lightweight bottle use to support volume growth in India.
- The company lacks an overall revenue growth management architecture in India.

**Companies:** Coca-Cola
**Countries:** India

[Read the full story on The Financial Express](https://www.financialexpress.com/business/industry-india-remains-key-growth-market-for-coca-cola-ceo-braun-4221135/)

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