business / news / / Cincinnati Cincinnati Enquirer
Boboli is an Italian frozen pizza crust.
Boboli was invented by Californian Eugene deChristopher in the early 1980s using his mother's recipe.
KEY POINTS
- The name 'Boboli' was inspired by the Boboli Gardens in Florence, Italy.
- In 1990, Giovanni LoCoco successfully sued deChristopher, claiming he originated the Boboli concept and name.
- LoCoco was awarded $900,000 and half the royalties from a 12-year deal with General Foods.
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