# BlueVerse M.A.X, AI Marketing Assist for execution, is an end-to-end marketing orchestration solution, built on Agentforce Marketing by Salesforce.

*genai · news · 2026-05-13 · The Tribune*

## Key points

- LTM launched BlueVerse M.A.X, an AI marketing orchestration solution built on Salesforce's Agentforce.
- BlueVerse M.A.X combines automated AI agents and human expertise for campaign creation and optimization.
- The platform offers intelligent workflows, pre-configured journeys, and reusable assets for efficient deployment.
- This solution enables brands to achieve AI-powered personalization at scale and faster ROI.

**Companies:** Salesforce, LTM
**Countries:** India, United States

[Read the full story on The Tribune](https://www.tribuneindia.com/news/business/ltm-unveils-blueverse-m-a-x-ai-marketing-assist-solution-built-on-salesforce-2-2/)

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