# Bank of America analyst Omar Dessouky believes Take-Two should charge $80 for GTA 6.

*business · news · 2026-05-05 · GamesRadar+*

## Key points

- Bank of America analyst Omar Dessouky is urging Take-Two to price GTA 6 at $80.
- Industry insiders believe $80 pricing is hard to justify unless GTA 6 sets the precedent.
- Dessouky claims AI raises game value, but Take-Two says no AI is used in GTA 6.
- Take-Two CEO Zelnick denied stating GTA 6 price would match its perceived consumer value.

**Companies:** Take-Two Interactive
**Countries:** United States

[Read the full story on GamesRadar+](https://www.gamesradar.com/games/grand-theft-auto/gta-6-should-be-usd80-so-the-whole-struggling-industry-can-raise-game-prices-bank-of-america-says-and-players-will-accept-it-because-they-love-ai/)

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