# Ather Energy and Euler Motors are backed by Hero MotoCorp, India’s biggest two-wheeler maker by volume.

*semiconductor · news · 2026-04-30 · Business Today*

## Key points

- The Auto PLI scheme requires automakers to have global group revenues above ₹10,000 crore for eligibility.
- Ather Energy and Euler Motors say the PLI scheme creates a 13-16% cost disadvantage for startups.
- As of December 2025, only Rs 41,121 crore in incremental sales occurred versus a Rs 2,31,500 crore target.
- The Department-Related Parliamentary Standing Committee on Industry recommended addressing eligibility thresholds that exclude startups.

**Companies:** Hero MotoCorp, Ather Energy, Euler Motors
**Countries:** India

[Read the full story on Business Today](https://www.businesstoday.in/auto/story/13-16-cost-disadvantage-ev-start-ups-ather-energy-euler-motors-slam-auto-pli-scheme-528319-2026-04-30)

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