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Xbox CEO Asha Sharma was appointed earlier this year.
Asha Sharma, former CoreAI Product president, is now Xbox CEO, succeeding Phil Spencer.
KEY POINTS
- Sharma is reportedly seeking to improve Xbox Game Pass value after recent price hikes.
- Microsoft is developing Project Helix, a console-PC hybrid, as its next major Xbox device.
- Since Sharma's appointment, Xbox has overhauled Achievements and added major personalization features.
COMPANIES
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