# Xbox CEO Asha Sharma was appointed earlier this year.

*business · news · 2026-04-13 · Windows Central*

## Key points

- Asha Sharma, former CoreAI Product president, is now Xbox CEO, succeeding Phil Spencer.
- Sharma is reportedly seeking to improve Xbox Game Pass value after recent price hikes.
- Microsoft is developing Project Helix, a console-PC hybrid, as its next major Xbox device.
- Since Sharma's appointment, Xbox has overhauled Achievements and added major personalization features.

**Companies:** Microsoft
**Countries:** United States

[Read the full story on Windows Central](https://www.windowscentral.com/gaming/xbox/ex-microsoft-xbox-lead-says-he-thinks-phil-spencer-did-a-fantastic-job-and-believes-new-ceo-asha-sharma-has-an-edge)

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