# IBM and Ogilvy called time on a 32-year partnership.

*business · news · 2026-04-10 · Marketing Interactive*

## Key points

- IBM and Ogilvy have ended their 32-year creative partnership as of August 2024.
- Ogilvy confirmed it will not participate in IBM's upcoming creative agency RFP.
- Grab will enter the Taiwan market by acquiring foodpanda from Delivery Hero for US$600 million.
- This acquisition marks Grab's first market expansion outside Southeast Asia, pending regulatory approval.

**Companies:** IBM, Ogilvy, Grab Holdings
**Countries:** Taiwan

[Read the full story on Marketing Interactive](https://www.marketing-interactive.com/gen-z-perspectives-ibm-and-ogilvy-part-ways-grab-in-taiwan-our-favourite-raya-campaigns)

---

Canonical: https://newsio.io/n/3c4799b1-7a32-4bfd-ad53-e5060176e972/ibm-and-ogilvy-called-time-on-a-32-year-partnership
Summarized by Newsio from Marketing Interactive. https://newsio.io/how-it-works