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HEINEKEN sells Bralima in the Democratic Republic of Congo and establishes long-term brand partnership.
HEINEKEN has sold its shareholding in Bralima to ELNA Holdings Ltd in the DRC.
KEY POINTS
- HEINEKEN will maintain its brand presence in the DRC through long-term trademark licensing agreements.
- ELNA Holdings, based in Mauritius, will fully manage Bralima's operations, including its 731 employees.
- This sale aligns with HEINEKEN's EverGreen 2030 strategy to adopt a more asset-light operating model.
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