# HEINEKEN sells Bralima in the Democratic Republic of Congo and establishes long-term brand partnership.

*business · news · 2026-04-10 · FinanzNachrichten*

## Key points

- HEINEKEN has sold its shareholding in Bralima to ELNA Holdings Ltd in the DRC.
- HEINEKEN will maintain its brand presence in the DRC through long-term trademark licensing agreements.
- ELNA Holdings, based in Mauritius, will fully manage Bralima's operations, including its 731 employees.
- This sale aligns with HEINEKEN's EverGreen 2030 strategy to adopt a more asset-light operating model.

**Companies:** HEINEKEN, ELNA Holdings Ltd
**Countries:** Democratic Republic of Congo, Mauritius

[Read the full story on FinanzNachrichten](https://www.finanznachrichten.de/nachrichten-2026-04/68165696-heineken-nv-heineken-sells-bralima-in-the-democratic-republic-of-congo-and-establishes-long-term-brand-partnership-399.htm)

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