business / news / / The Tribune
Kofluence's Decoding Influence 2026 maps how AI, regulation, creator commerce, and performance accountability are reshaping the business of influence in India.
15.2% of India's active creators are now registered as businesses or GST individuals, raising entry barriers.
KEY POINTS
- Over 62% of creators report increased regional and vernacular language briefs, driving hyper-local influencer strategies.
- 59% of India's active creators regularly or sometimes use AI tools, with content ideation leading at 64.4%.
- 13.3% of brands directly link influencer marketing spend to formal revenue targets, up from previous years.
- SEBI, ASCI, and DPDP regulations are now foundational, separating durable creator businesses from casual participants.
COMPANIES
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