# Kofluence's Decoding Influence 2026 maps how AI, regulation, creator commerce, and performance accountability are reshaping the business of influence in India.

*business · news · 2026-05-14 · The Tribune*

## Key points

- 15.2% of India's active creators are now registered as businesses or GST individuals, raising entry barriers.
- Over 62% of creators report increased regional and vernacular language briefs, driving hyper-local influencer strategies.
- 59% of India's active creators regularly or sometimes use AI tools, with content ideation leading at 64.4%.
- 13.3% of brands directly link influencer marketing spend to formal revenue targets, up from previous years.
- SEBI, ASCI, and DPDP regulations are now foundational, separating durable creator businesses from casual participants.

**Companies:** Google, Meta, Kofluence, HUL, ITC, Netflix, L'Oréal, Coca-Cola, Swiggy, Meesho, Flipkart, Bajaj Finserv, TVS
**Countries:** India

[Read the full story on The Tribune](https://www.tribuneindia.com/news/business/the-era-of-informal-influence-is-over-indias-creator-economy-is-entering-its-institutional-age-2-2/)

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