# Disruptions in global supply chain and a surge in packaging costs have led to a shortage of local competition in markets like India.

*business · news · 2026-05-03 · Moneycontrol*

## Key points

- Unilever leveraged supply shortages among local competitors in India to boost its volume growth.
- Hindustan Unilever achieved its highest-ever market share in laundry powders in India in Q1/2026.
- HUL sales from quick commerce doubled, and e-commerce turnover rose 25 percent in FY26.
- Unilever expanded HUL's outlet coverage by 200,000, now reaching 2.3 million locations across India.
- Home care inflation benefits HUL as local competitors face supply and cash constraints.

**Companies:** Unilever, Hindustan Unilever Ltd
**Countries:** United Kingdom, India

[Read the full story on Moneycontrol](https://www.moneycontrol.com/news/business/companies/shortage-of-competition-in-indian-market-to-support-unilever-s-volume-growth-ceo-13906440.html)

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