# Amazon has launched its first-ever pet adoption experience, an AI-powered matching tool that helps people discover adoptable dogs and cats.

*business · news · 2026-04-09 · Wallstreet Online*

## Key points

- Amazon has launched its first AI-powered pet adoption matching tool in partnership with PetArmor and Best Friends.
- The tool uses natural language processing to match users with adoptable pets based on lifestyle preferences.
- Generative video content and shoppable pet products are integrated into the campaign to boost adoptions.
- Best Friends data shows that if 6% more new pet owners adopt from shelters, the U.S. could become no-kill.

**Companies:** Amazon, PetArmor
**Countries:** United States

[Read the full story on Wallstreet Online](https://www.wallstreet-online.de/nachricht/20715669-amazon-s-ai-powered-tool-matches-dogs-and-cats-with-potential-adopters)

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