# Peter Lynch says he's making a mistake by buying shares in Starbucks.

*business · news · 2026-05-26 · Barchart*

## Key points

- Khloé Kardashian's Khloud protein popcorn rollout at Starbucks significantly boosted both Amazon and Target sales.
- Starbucks' limited snack shelf space drives premium pricing and increases brand sales in non-Starbucks retailers.
- Starbucks' $500 million 'Back to Starbucks' turnaround has led to notable revenue and margin improvements in 2026.
- Starbucks is implementing $2 billion in cost reductions, including 300 corporate layoffs and $400 million in charges.
- The Kardashian partnership effect has proven to move both consumer behavior and stock performance in multiple sectors.

**Companies:** Starbucks, Amazon, Target, Khloud, Mush, SkinnyDipped, Ellenos, That's It
**Countries:** United States

[Read the full story on Barchart](https://www.barchart.com/story/news/2131771/starbucks-stock-is-up-ytd-thank-a-kardashian)

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