# Nike CEO Elliott Hill just bought 24,000 shares, along with Apple CEO Tim Cook.

*business · news · 2026-04-16 · Barchart*

## Key points

- Nike CEO Elliott Hill personally bought 24,000 shares, signaling insider confidence in the stock.
- Nike forecasts fiscal Q4 sales to decline by 2%–4%, below Wall Street's prior estimates.
- The Direct-to-Consumer segment declined 4% last quarter, while wholesale grew about 5%.
- Nike unveiled its largest-ever 2026 FIFA World Cup collaboration lineup to boost brand excitement.
- Nike replaced its longtime Innovation Chief and appointed Cimarron Nix as Chief Sustainability Officer.

**Companies:** Apple, Nike
**Countries:** United States

[Read the full story on Barchart](https://www.barchart.com/story/news/1349718/ceo-eliott-hill-just-bought-24-000-shares-of-nike-stock-should-you)

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