# They were given just one hour to rehearse a complicated demo and become fluent with a script that ran over.

*fintech · news · 2026-04-07 · 9to5Mac*

## Key points

- Apple Vision Pro launch was described as a fiasco by multiple store insiders.
- Retail staff received only one hour to rehearse complex demos, far less than planned.
- Many salespeople were recent hires with little experience in Apple product launches.
- Hands-on workshops and one-to-one training sessions have not returned since the pandemic.

**Companies:** Apple
**Countries:** United States

[Read the full story on 9to5Mac](https://9to5mac.com/2026/04/07/an-inside-look-at-the-fiasco-of-the-vision-pro-launch-in-apple-stores/)

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