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Allison Stransky, chief marketing officer at Samsung Electronics America, joins Matt Britton live from CES 2026.
Samsung is piloting home insurance discounts for SmartThings users in Florida and Tennessee.
KEY POINTS
- Samsung's Bespoke refrigerators now use Google Gemini AI to track ingredients and generate meal plans.
- Samsung is beta-testing devices that may help measure cognitive changes in users over time.
- Samsung's marketing is shifting from product specs to storytelling about AI-powered ecosystem benefits.
COMPANIES
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