# Allison Stransky, chief marketing officer at Samsung Electronics America, joins Matt Britton live from CES 2026.

*business · news · 2026-05-05 · Adweek*

## Key points

- Samsung is piloting home insurance discounts for SmartThings users in Florida and Tennessee.
- Samsung's Bespoke refrigerators now use Google Gemini AI to track ingredients and generate meal plans.
- Samsung is beta-testing devices that may help measure cognitive changes in users over time.
- Samsung's marketing is shifting from product specs to storytelling about AI-powered ecosystem benefits.

**Companies:** Samsung
**Countries:** United States, South Korea

[Read the full story on Adweek](https://www.adweek.com/brand-marketing/from-devices-to-daily-life-samsungs-ai-living-push/)

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