genai / news / / Hindustan Times
At Adobe Summit 2026, Adobe introduced CX Enterprise, an agentic AI platform aimed at automating the entire customer journey.
Adobe introduced CX Enterprise, an agentic AI platform automating the full customer journey lifecycle.
KEY POINTS
- CX Enterprise is powered by Adobe Brand Intelligence and Engagement Intelligence for brand consistency and customer value.
- Adobe is expanding its partnership with NVIDIA to create a cloud-native 3D Digital Twin marketing solution.
- Firefly Foundry will use NVIDIA NeMo libraries to tune AI models with proprietary, brand-specific visual assets.
- Adobe's strategy marks a shift from generative AI to agentic AI handling full marketing and creative workflows.
COMPANIES
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