# At Adobe Summit 2026, Adobe introduced CX Enterprise, an agentic AI platform aimed at automating the entire customer journey.

*genai · news · 2026-04-30 · Hindustan Times*

## Key points

- Adobe introduced CX Enterprise, an agentic AI platform automating the full customer journey lifecycle.
- CX Enterprise is powered by Adobe Brand Intelligence and Engagement Intelligence for brand consistency and customer value.
- Adobe is expanding its partnership with NVIDIA to create a cloud-native 3D Digital Twin marketing solution.
- Firefly Foundry will use NVIDIA NeMo libraries to tune AI models with proprietary, brand-specific visual assets.
- Adobe's strategy marks a shift from generative AI to agentic AI handling full marketing and creative workflows.

**Companies:** Adobe, NVIDIA
**Countries:** United States

[Read the full story on Hindustan Times](https://www.hindustantimes.com/genesis/adobe-launches-agentic-ai-era-with-cx-enterprise-at-summit-2026-101777541761130.html)

---

Canonical: https://newsio.io/n/339ac24b-cb8a-459e-94e2-9a1f084e5307/at-adobe-summit-2026-adobe-introduced-cx-enterprise-an-agentic-ai-platform-aimed
Summarized by Newsio from Hindustan Times. https://newsio.io/how-it-works