genai / news / / Livemint
OpenAI in recent weeks has seen a surge in businesses publishing so-called ChatGPT apps.
OpenAI recently streamlined the ChatGPT app approval process, causing a notable surge in business app launches.
KEY POINTS
- Brands cite unresolved challenges with app discoverability, in-app metrics, and customer relationship ownership in ChatGPT.
- Many ChatGPT apps stop short of actual transaction processing, directing users to brand platforms for purchases.
- OpenAI is experimenting with surfacing apps directly in conversations without explicit user invocation.
COMPANIES
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