# OpenAI in recent weeks has seen a surge in businesses publishing so-called ChatGPT apps.

*genai · news · 2026-05-07 · Livemint*

## Key points

- OpenAI recently streamlined the ChatGPT app approval process, causing a notable surge in business app launches.
- Brands cite unresolved challenges with app discoverability, in-app metrics, and customer relationship ownership in ChatGPT.
- Many ChatGPT apps stop short of actual transaction processing, directing users to brand platforms for purchases.
- OpenAI is experimenting with surfacing apps directly in conversations without explicit user invocation.

**Companies:** OpenAI, Starbucks, Little Caesars, Wyndham Hotels & Resorts, Zillow
**Countries:** United States

[Read the full story on Livemint](https://www.livemint.com/global/the-chatgpt-ification-of-american-business-11778146205737.html)

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