# Beverage major says it will continue investing in India to expand reach, build capabilities and drive long-term growth.

*business · news · 2026-04-28 · Business Standard*

## Key points

- Coca-Cola's price-mix in India declined by six percentage points during the January-March quarter.
- Coca-Cola stated India is still far from market maturity, especially in revenue growth management capabilities.
- Sprite’s rural reach expanded by tailoring content in local languages during the reported quarter.
- Coca-Cola increased the use of ultra-lightweight bottles in India to support volume growth.

**Companies:** Coca-Cola, PepsiCo
**Countries:** India, United States

[Read the full story on Business Standard](https://www.business-standard.com/companies/people/india-remains-key-long-term-growth-market-for-coca-cola-ceo-braun-126042801453_1.html)

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