business / news / / The Economic Times
Amazon Prime Video will integrate Amazon MX Player into its platform.
Amazon will integrate MX Player with Prime Video, merging all free and paid offerings on one platform.
KEY POINTS
- The merged service covers SVOD, AVOD, TVOD, and add-on subscriptions for broader content access.
- Android users will see a rebranded app, while iOS, web, and TV users are redirected to Prime Video.
- Advertisers gain access to full-funnel advertising across all audience types with unified shopping and streaming data.
- The Android app's distribution footprint is key to Amazon's future AVOD and subscription upgrade strategy in India.
COMPANIES
Summarized by Newsio from The Economic Times. How we summarize →