# Amazon Prime Video will integrate Amazon MX Player into its platform.

*business · news · 2026-05-07 · The Economic Times*

## Key points

- Amazon will integrate MX Player with Prime Video, merging all free and paid offerings on one platform.
- The merged service covers SVOD, AVOD, TVOD, and add-on subscriptions for broader content access.
- Android users will see a rebranded app, while iOS, web, and TV users are redirected to Prime Video.
- Advertisers gain access to full-funnel advertising across all audience types with unified shopping and streaming data.
- The Android app's distribution footprint is key to Amazon's future AVOD and subscription upgrade strategy in India.

**Companies:** Amazon
**Countries:** India

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/industry/media/entertainment/prime-video-amazon-mx-player-merge-to-create-indias-largest-originals-streaming-platform/articleshow/130879560.cms)

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