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Amazon DSP marketers can run personalized campaigns with data from LinkedIn.
LinkedIn CTV Ads can now be purchased programmatically through Amazon DSP workflows.
KEY POINTS
- Marketers using Amazon DSP can target LinkedIn audiences by job title, industry, and seniority.
- LinkedIn claims its CTV Ads reach B2B audiences 2.2x better than other CTV platforms.
- The LinkedIn CTV Ads integration with Amazon DSP is immediately available for US advertisers.
- LinkedIn's revenue growth last quarter was the highest in 15 quarters at 12%.
COMPANIES
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