# Sazerac is exploring a deal with Jack Daniel's maker Brown-Forman, the Wall Street Journal reported.

*business · news · 2026-04-09 · MarketScreener*

## Key points

- Sazerac is exploring a potential deal with Brown-Forman, owner of Jack Daniel's.
- Brown-Forman is simultaneously in merger talks with France's Pernod Ricard.
- Brown-Forman shares jumped 13% following news of Sazerac's approach.
- Sazerac previously acquired Southern Comfort and Tuaca from Brown-Forman in 2016.

**Companies:** Brown-Forman, Sazerac
**Countries:** United States, France

[Read the full story on MarketScreener](https://www.marketscreener.com/news/us-spirits-maker-sazerac-explores-deal-with-jack-daniel-s-owner-wsj-reports-ce7e50d8db89f622)

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