# Shares of Walmart are up a whopping 16.8% for 2026 through Wednesday's close.

*business · news · 2026-05-07 · CNBC*

## Key points

- Walmart's recent market share gains are mostly from households earning over $100,000 annually.
- Walmart opened a Soho pop-up store featuring fashion apparel to change perceptions about its brand.
- The company is redesigning stores with elevated displays for private-label fashion and modern packaging.
- Luxury goods are now available on Walmart Marketplace via third-party sellers to attract higher-income shoppers.
- Walmart is expanding express delivery and pickup for Walmart+ to enhance convenience for affluent customers.

**Companies:** Walmart
**Countries:** United States

[Read the full story on CNBC](https://www.cnbc.com/2026/05/07/walmart-has-been-on-fire-this-year-how-high-earners-are-driving-the-stock-higher.html)

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