# Food businesses leaning on value menus and price cuts are gaining share.

*business · news · 2026-05-08 · Forbes*

## Key points

- Food businesses relying on value menus and price cuts are gaining market share in early 2026.
- Mid-tier food brands are losing share as low-income consumers cut back spending further.
- Kraft Heinz's CEO reports lower-income households are now consistently experiencing negative cash flows.
- Executives warn inflation and rising gas prices from the Iran War will worsen consumer pullback.

**Companies:** Kraft Heinz
**Countries:** United States

[Read the full story on Forbes](https://www.forbes.com/sites/aliciapark/2026/05/08/fast-food-chains-mcdonalds-taco-bell-burger-king-win-as-low-income-diners-crack-under-rising-gas-prices/)

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