# Nintendo's shares fell 7.

*business · news · 2026-06-10 · The Star*

## Key points

- Nintendo shares fell 7.5% after the Nintendo Direct presentation lacked top franchise game reveals.
- No mainline 3D Mario game will be released for the 2024 holiday season.
- The Nintendo Switch 2 launched last June with titles including 'Mario Kart World' and 'Donkey Kong Bananza'.
- Nintendo recently raised Switch 2 prices due to rising memory chip costs, risking sales among price-sensitive consumers.

TOKYO, ⁠June 10 (Reuters) - Nintendo's shares fell ⁠7.5% on Wednesday after the company's ‌Nintendo Direct presentation of forthcoming games lacked titles from top franchises such as "Super Mario". The Kyoto-based ​company's stock price has ⁠been hammered by ⁠concerns over a lack of high-profile games to ⁠build ‌momentum for the Switch 2 gaming device. The shares are ⁠down around a third year-to-date. The lack ​of a "mainline ‌3D Mario" for this year's holiday ⁠shopping season ​is "commercially meaningful", Jefferies analyst Atul Goyal wrote in a client note. The Switch ⁠2 launched last June with ​titles including "Mario Kart World" and later "Donkey Kong Bananza". "Year 2 now enters the holiday ⁠window without a franchise title of comparable pull," Goyal wrote. Last month Nintendo hiked Switch 2 prices as it grapples ​with a memory chip ⁠price boom, which is also seen ​as a risk to ‌sales momentum due to ​its price-sensitive consumer base. (Reporting by Sam Nussey; Editing by Christopher Cushing)

**Companies:** Nintendo
**Countries:** Japan

[Read the full story on The Star](https://www.thestar.com.my/tech/tech-news/2026/06/10/nintendo-shares-slump-as-games-pipeline-disappoints-market)

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