# Laundry detergent and cleaning supplies often contain petrochemicals derived from crude oil.

*business · news · 2026-04-30 · Fortune*

## Key points

- Unilever anticipates 2.7% to 3.3% price hikes on home care products due to rising costs.
- Unilever's full-year cost inflation estimates increased by up to 500 million euros from initial expectations.
- Unilever implemented a three-month global hiring freeze in March attributed to the Iran war's complications.
- About a quarter of U.S. farmers have delayed 2026 fertilizer purchases owing to rising fertilizer costs.
- Price normalization is unlikely even if Strait of Hormuz traffic resumes before the year's end.

**Companies:** Unilever
**Countries:** Iran, United States

[Read the full story on Fortune](https://fortune.com/2026/04/30/laundry-detergent-petrochemicals-iran-war-unilever-earnings-inflation/)

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