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P&G has signed a multi-year partnership with the Women's National Basketball Association.
Procter & Gamble signed a multi-year partnership with the WNBA covering multiple brands.
KEY POINTS
- The partnership expands beyond Mielle to include Secret deodorant and Olay skincare.
- Players A'ja Wilson and Paige Bueckers are specifically involved in the new collaborations.
- Tampax will join the partnership brands starting with the WNBA draft later this year.
- Additional P&G brands like Downy, Gillette Venus, Olay, and Tide will be added during the season.
COMPANIES
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